Online Public Relations Thoughts

Former president Trump has mastered the craft of keeping the media spotlight on himself whether good or bad.  He is a publicity case study of seizing the headlines and holding onto them at will.  One might not like how he has done it, but it has worked for many months, far longer than one might expect.  Even if he is convicted, he will use his sentences for leverage.  One must respect his ability, whether likeable or not.  

The House and the Senate have proven with the military funding bills that bipartisanship works.  It's the result of hours of talking, jawboning and negotiation -- public and private pressure.  The legislative skill of the President was essential in breaking a logjam that started in September.  It should be a lesson to PR practitioners who use persuasion to achieve their communications ends.  Never give up.  Keep talking.  Provide facts and evidence. Hammer and hammer again until someone listens.  It's tough work but essential.  Changing hearts and minds is never easy.  

 Do what I say, not what I do.  Hypocrisy in action and poor PR.  

Public confidence in Israel requires that some of the senior military and civilian leadership step down over their failure to anticipate and prevent the Hamas October 7 attacks.  The resignations have begun with the military intelligence chief stepping away.  More to come... 

President Biden says he is going to raise tariffs on Chinese steel and aluminum to protect American industry and workers.  Apparently he hasn't read an economics text book for why this is a bad idea.  Yet, his message is favorable to the unions who work in these US plants and they support it wholeheartedly.  Who will pay?  Consumers, of course, when the charge for raw materials climbs domestically.  But, that is far enough off that Biden needn't worry about it now. His message is short-sighted and wrong but popular nonetheless.